The old sunburn standby is now a rising star in skin care for more than just relieving redness. Brands are using aloe juice (in place of water.) as the base of their face and body formulations to add ultra nourishing benefits. Aloe has been used for centuries for its hydrating and soothing properties says Josh Zeichner MD, a dermatologist in New York City. Now it 's being incorporated into products like moisturizers as a natural- ingredient alternative to help threat skin. 
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